Facebook ads: noen tips

Etter å ha prøvd facebook ads over en periode sitter jeg igjen med et blandet inntrykk. Det har kostet relativt lite per klikk, det er flotte segmenteringsmuligheter, men de kreavtive mulighetene er ikke mye å skryte av. Vil dette bli bedre tro? Fungerer annonsene bedre her enn på andre nettsteder? Hvorfor skal man velge Facebook ads fremfor andre nettsteder? Segmentering er ett svar her, men allikevel kan man også spørre seg hvor verdifull og relevant denne segmenteringen er for forskjellige produkter. Jeg er spent på å se hvordan utviklingen her blir!  


Her er 11 tips fra Linda Busos i The Ecommerce Blog.

11 Facebook Advertising Tips

1. Choose your landing page wisely. The rules of Pay-Per-Click apply to Facebook marketing! Make sure the offer matches the landing page.
2. Include calls to action.
3. Don't use wacky fonts or low contrast font/backgrounds.
4. Keep your offers up to date.
5. Less is more when it comes to text/copy and graphics.
6. Don't be vague. Cute/clever does not always come across right to customers who are are not inside your head.
7. Contests may appeal more to social media users who aren't in buying mode.
8. Geotarget your campaigns well. If you don't ship to Canada - don't advertise there. If you do, make it clear for your international visitors. If you offer free shipping in the ad, show different ads to locations that dont qualify.
9. Segment your campaigns by gender if necessary. New Egg's football pitch is more of a guy thing, let's be honest. (To be fair, Facebook users have the option of displaying their gender to other users or not. I don't know if the ads, when targeted by gender, appear to all ?registered? males or just males that display their gender on their profile.)
10. If you split test ads, make sure they are similar enough - same offers, with different text/design.
11. Use people in your ads when you can. Facebook users are in people-scanning mode, and you're more likely to catch attention as people pause to figure out who these people are (this is only my theory).

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